From the shampoo you use on your head, to the lotion you use on your toes, we noticed something scary - 99% of the products out there, even baby products, contain cheap, toxic, chemical fillers.  Companies make products in this way to increase their profit, even though it harms the consumer. Thousands of popular and legal toxic ingredients are absorbed through the skin in 26 seconds, accumulate in the organs, and are known neurotoxins, hormone disruptors, and carcinogens. We also noticed neurotoxicity, hormonal issues, and cancer are three epidemics. We don't believe in coincidence; we put two and two together and made a decision.  We decided to pull back the shower curtain and expose the toxic truth and stop the toxic overload happening to people and our planet. So, we decided to stop the toxic overload in two ways - by offering ToxicFree and USDA Organic products that promote healthy pH balance (see labels for organic ingredients).